European Consumer Packaging Perceptions study
G E R M A N Y 7 7 % T U R K E Y 7 5 % I T A L Y 7 5 % K F R A N C E 6 9 % U 6 8 % Shoppers taking action Retailers and brand owners should note that shoppers care very much about how products are packaged and say they are willing to shun items they believe are not packaged using sustainable materials. 10 When shopping, does the environmental ...