11 Top Customer Satisfaction Survey Questions [+Survey ...
The Likert scale is a 5- or 7- point scale used to evaluate how customers feel about something. The bottom number (always a '1') represents one extreme view, while the highest number (e.g., a '5' on a 5-point scale) represents the opposite extreme view. The middle number (e.g., a '3' on a 5-point scale) indicates a more moderate view.